Celebrity Branding
This is a tool that takes advantage of a celebrity’s popularity for content generation and communication and commercial strategies.
It performs an evaluation of archetypes associated with recognized characters applied to advertising campaigns, brand activation, public relations, promotional events and strategic communication.
It is a valuable input to support decision making by identifying the opportunities and risks of linking a celebrity to a commercial communication campaign.
Importance:
- They bring the same benefits of a brand.
- They generate links and patterns with the consumer: attention, identity, meaning and identification.
- They are identification models that provide learning.
- They build new celebrities according to the brand strategy or product.
- Celebrities can be shaped in line with brand or product goals.