Satisfaction and loyalty model
Measurement of service quality as a diagnostic and management tool.
The voice of the consumer,
Benefits:
- Evaluates satisfaction levels in terms of service and help
- Diagnoses strengths and weaknesses for the development of strategies
- Evaluates the pertinence of relevant attributes in the category
- Identifies the positioning of the evaluated companies and its attributes
- Identifies competitive advantages
- Predicts actions to be implemented to increase satisfaction rates