Strategic corporate reputation plan
Measurement and management model that supports the creation of value through a systematic, flexible process tailored to the needs of each company.
It links the recognition of the various stakeholders of a company, to its corporate behavior based on the achievement of its goals and expectations.
It proposes a process in three phases:
– Alignment: understanding of corporate values, values in relation to workers and strategic interest groups.
– Measurement: development of a benchmark that allow us to understand the reputational profile of the company from several perspectives: recognition of workers (internal reputation), strategic interest groups (external reputation), conversations about the company in the media, traditional and/or digital, (public opinion) and reputation management performance indicators (management hard data).
– Management: Definition of a Strategic Corporate Reputation Plan for the company, including communication and relationship actions to be taken facing interest groups.
Solution in partnership with Comcore